ARCHILOFT

Arch-space for holding thematic events, such as presentations, architectural prizes, master classes, workshops, conferences, creative meetings, corporate parties. Art cluster of the Russian silicon valley. Event platform at the junction of technology and art, a creative architectural cluster, including two spacious art spaces of 450 m ² (formerly an energy station) and an architectural park around an area of 5000 m ².

https://archilofts.ru/
Objectives
Achievements
  • Launch of the PR campaign of the project in Moscow
  • Press office
  • Search for partners and build communications with brands
  • Organization of events
  • Publications in leading profile and lifestyle media (Interior + Design, Salon Interior, Design Mate, Architime, Project Russia, etc.)
  • Press office: responses to journalists' requests, preparation of comments, generation of information guides, speechwriting for speakers
  • Collaboration with brands such as LAUFEN and Millboard Flooring influenced the positioning of the project not only as an architectural object, but also as a definite lifestyle
  • Grand opening of futuristic loft space for 600 people