EICHHOLTZ

As a passionate antique collector, Theo Eichholtz is always looking for unique pieces. He rummages around at antique markets and shops all over the world. During a trip to Asia in the 1990s he was so enthralled by Chinese colonial furniture that he started to import it. This marked the beginning of Eichholtz. Over the years, Eichholtz has grown into one of the world's most well-known and reputable wholesalers of luxury design furniture, lighting and accessories. Many of their first-rate furniture pieces are modern interpretations of entrancing antiques. With the combined experience of over 150 skilled employees, a 35,000m² warehouse and a Grand Showroom of 4,000m², Eichholtz has furnished more than 10,000 prestigious hotels, restaurants, clubs and stores throughout the world. Today, the brand is the epitome of luxury living. Eichholtz aims to continuously inspire the interior design industry with extensive collection that spans a host of iconic interior styles. Eichholtz store is known as the ultimate style destination for opulent interior pieces.

https://www.eichholtz.com
Objectives
ACHIEVEMENTS
  • Press office
  • The brand positioning and communications strategy for Russian market
  • Realise activities, analyze statistics and correct future steps for achieving better commercial results
  • Set up collaboration with designers' and lifestyle communities with high rating in Instagram and FB for increasing coverage and awareness of Eichholtz in social media
  • Events for stimulating activity of design community
  • Publications in the leading interior design, specialized and lifestyle media (Architectural Digest, Salon Interior, Elle Decor, Dom&Podium etc.)
  • Elaboration of plan for external and internal activities. Launch of some projects online and offline projects in order to get feedback from audience
  • Realised social media strategy with design community: contest-battle among three leading design-schools (offline and online). Modern School of Design, Brittish High School of Design, Skillbox and online design portal Pinwin.ru (activity in Instagram increased twice during)
  • Successful events: grand opening of the flagship EICHHOLTZ mono brand store, Maison & Objet: Russian Designers' and Press Reception at Eichholtz stand, Special event for Design Community at iSaloni Moscow and etc.