On October 23, the 35th Hospitality Business Day in Russia took place in St. Petersburg. He passed at the Park Inn by Radisson Baltic Hotel, on Vasilievsky Island. G International Communications took part in a business program, where they held a joint master class with Esenin's design studio. We shared PR cases and talked about the commercially successful design of the restaurant: where the development of the concept begins and what KPIs need to be determined for the project.