Archiloft Opening

On November 21, Moscow hosted the grand opening of the futuristic loft space - Archiloft. The historic power station of the early twentieth century, completely redone by designers Helen and Michael Miroshkin of Geometrix Design, gathered about 600 people under the roof. Designers, architects, people of art - gathered to celebrate the opening of a new design platform, in which, according to the creators, technology meets with art. Which, in principle, happened this evening. The Kuka industrial three-meter robot in real time designed a high-tech parametric art object, and the futuristic polygonal design became a canvas for audiovisual shows using generative graphics. Guests were entertained by Japanese DJ, and the holiday itself was held in black format - from catering to dress code. Our agency was responsible for inviting the press and covering the event in the media.